It’s an outside-the-box technological diagnostic tool that will free you from your screen-centered world.
It doesn’t require batteries, and circumvents the keyboard to deliver your thoughts directly – without electronic interference.
JOURNAL
An inside look at the outside world.
Every industry has its jargon.
Ask us what a malocclusion or a Cantilever Bridge is and we’re just confused. (Side note: those are glamorous dental terms.)
Even though marketing speak might seem a little more user friendly, it can still be daunting to keep track of as the buzzword dictionary grows.
Here, we’re taking it back to basics. Check out this series for a much-needed refresher on some of the most-used and most-loved buzzwords.
Use them … but don’t abuse them.
As technology evolves, so do the tactics marketers use to reach their audiences.
Digital marketing is increasingly the common thread in reaching audiences across demographics and generational lines.
These days, Millennials are everywhere.
It’s not just because they’re the largest generation since the Baby Boomers – advertisers are taking advantage of their unique buying habits and increased spending power.
But sandwiched between those two colossal generations is a frequently overlooked yet still-sizable demographic: Generation X.
Social and digital media have changed consumer expectations.
Brands are no longer perceived as vehicles for selling. Today, brands are personalities.
With the rise of LinkedIn, the concept of “thought leadership” is a priority for brands.
But what does it mean? A thought leader is an individual or organization that prospects, clients, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in that individual or organization being the go-to source.
There are endless ways to present information in a digital world.
But when part of your strategy involves communicating complicated research—a surefire way to showcase expertise and gravitas in your industry—few techniques are as effective as an infographic.
A successful infographic is capable of distilling complex research (or shoehorning expansive trends) into a clear and concise visual map. It allows audiences—often customers and potential customers—to instantly learn something about the industry, and about your brand.
When done right, an infographic can highlight industry leadership, while also providing a resource for customers.
Content, until very recently, was a term reserved for traditional editorial publications.Read More
Everyone is a consumer.
Marketers can develop B2C marketing strategies based on what would appeal to themselves as consumers, but effective B2B marketing is more elusive.Read More
Everybody loves an underdog.
There’s some truth to that old adage, but its essence is built upon the truth that people love a good story. And at the heart of every story is a protagonist whose personal journey drives the narrative.Read More